The Approach
Strategic consultancy and high-impact design for the most progressive causes.
With over 15 years’ experience working for human rights organisations, I specialise in communicating complex and controversial issues, bringing them to wider audiences and achieving results.
I bring creative solutions to problems, humanising issues and telling stories. I create artwork that stands out and brings campaigns to life. I only work with charities and non-profit organisations trying to change the world.
Recent clients include APPEAL, Videre, Global Action Plan, Foxglove, Declassified UK, Democracy for Sale, KIND UK and Detention Action.
Get in touch to discuss a particular piece of work or project - or for a chat about your ideas and what you want to achieve. Email Matthew@ArtOfFreedom.uk.
“A designer is a planner with an aesthetic sense.” - Bruno Munari, Artist and Designer
Consultancy
I offer consultancy on NGO strategy, campaigns and communications, movement building, press, policy and parliamentary influencing, copywriting, branding and messaging.
Artwork
I create graphics, cover art, logos, animated gifs, infographics, and much more.
I use visual elements to communicate the message, humanise issues and make campaigns stand out.
Graphic design
I do a range of graphic design work for digital and print - including reports, branded documents, leaflets, posters and banners.
“Design is so simple, that’s why it’s so complicated.”
- Paul Rand, Graphic Designer
About Me
I am a highly experienced NGO strategist, communicator, campaigner and graphic designer.
I have worked in human rights campaigns, communications and policy for around 15 years. I was Head of Campaigns at Reprieve, a human rights organisation working on the death penalty and Guantánamo Bay, and I was Head of Campaigns and Communications at Detention Action, which works on immigration detention, deportations and refugee rights.
As a designer and someone who has led national and international campaigns, I have a unique insight into what works, what doesn’t, how to successfully collaborate, and the impact that great art can have on campaigns.
During my career, I am proud to have worked on campaigns that have helped free prisoners, stop executions and expose extreme human rights abuses at the highest level.
I hold a BA in Politics, Philosophy and Economics from Keele University, an MA in Human Rights from University College London, and a PGDIP in Psychodynamic Psychotherapy from the Tavistock and Portman NHS Trust.